One of the most exciting experiences for you as an entrepreneur will be landing your first big order from a retailer. If you are selling homemade dog treats, then you know how competitive the market is, and this is a very big accomplishment. Landing your first account validates everything you’ve been working toward, and it shows that someone else believes in your product, and thinks consumers will, too.
Getting your homemade dog treats onto store shelves is only the first step for retail success. Now you have to try just as hard to be sure that your products move, well enough to give the retailer the confidence to place more orders with you. There are plenty of things that you can do as a business owner to help move your products in a retailers store.
One of the first things that you need to do is help retail employees understand and appreciate your homemade dog treats. Once they have an understanding of your they will be more comfortable and enthusiastic about sharing their knowledge with potential customers. Supplying the retailer with freebies to be handed out is a great way to draw customers to your homemade pet treats. This is a great way to get people’s pets hooked on your gourmet treats. Just think, if no one buys your homemade dog treats, pets will not get to taste them and their owners will know if they likes them or not. You may also want to have the retail employees hand coupons and discounts for your products as well. You can create flyers, business cards or other leave-behinds that sit handily nearby your products too. Leave a few dog treat recipes near your dog biscuits to give people an idea of what it is that their dog will be eating.
When new products show up in stores, shoppers are always going to compare it to existing ones. You can use this curiosity to your advantage by creating an obvious, favorable in-store contrast between you and the competition. If you know anything about homemade dog treats then you know that aggressive pricing and eye catching packaging are two easy ways to get people to buy your products.
